2010 AAHSA Consumer Research Digest
Presented by the Cabinet on Future Needs of Consumers
American Association of Homes and Services for the Aging
Last Update: February 2010
Type “aging baby boomer” into any Internet search engine and you’ll receive a list that contains thousands of studies, reports and news items about the generation born between 1946 and 1964 – the generation expected to begin entering retirement in record numbers in less than five years. The quality and relevance of these resources will vary. Indeed, it can be very challenging work to uncover the nuggets of truth that are hidden in the sometimes overwhelming amount of available information. This Consumer Research Digest attempts to do just that.
This collection of resources contains credible and informative research that can shed light on the issues that older consumers will face in 2016 and beyond. Those future consumers will differ in important ways from the consumers that we now serve. In order to be ready to offer services that consumers will want to purchase, providers must take time away from their day-to-day challenges, put their feet up and imagine new ways of serving a new aging population.
The AAHSA Cabinet on Future Needs of Consumers hopes you will read our Consumer Research Digest carefully; share it with your board members, staff, residents, policy makers and community partners; and use it to guide your efforts to plan high-quality services for future consumers. A printable version of the report is available here. An interactive version of the digest contains the following sections: